How to Publish an eBook - FREE Workshop Oct 16 and 23 2019
Marketing / July 22nd, 2019 10:42 am
Kenneth Vickery and I are facilitating a series of two workshops on 'How to publish an eBook' at the Bassendean Library on the 16th and 23rd of October. I'll put more details up when I have them, but in the meantime feel free to have a look at some of the worksheets Ken has been pulling together:
The Great Google Book Ad Experiment (aka Can a Google Ad Sell Books) - Part 2
Marketing / April 30th, 2019 3:38 pm
I decided to wait three weeks until I had some useful (?) data. If you remember from my last post the intention was to target people searching for Alternate History (or similar) using the Google search engine. The findings so far:

7 findings

  1. Despite specifically excluding search terms including bookshop or books, and only placing the ads before people search for Alternate History (or similar), Google decided to ignore my instructions because it needs to generate clicks not sales (see point 2). Specifically the phrase ‘books’ triggered the ad in 11,938 cases (nearly 1/3 of all impressions), and generated 15 clicks (out of a total of 108).
  2. Google tunes its placement algorithms based on the number of clicks, not sales. I concede that Google can’t actually identify sales (that’s my job) but its hardly a fair trial of my proposed strategy if Google does its own thing.
  3. Most of the ads placements were actually on Google partnered sites (97%), rather than in direct respo...
The Great Google Book Ad Experiment (aka Can a Google Ad Sell Books)
Marketing / April 11th, 2019 6:12 pm

Week 1

I have previously blogged about the failure of online advertising to sell books wearing my other hat as the Principal of Hague Publishing. My most recent blog on this was in September 2015  and entitled: “Does online advertising work for books?” This blog was based on an IBPA survey, and our own experience in 2014 with a series of blog-ads that cost us $330. For this we got 86,000 views, which gave us slightly over 43 click-throughs, and which in turn resulted in two sales. Given other examples quoted by the IBPA it was clear that online advertising doesn’t work for books.

About two weeks ago, however, I received a phonecall from an individual working for Google to inform me that because I had registered Hague Publishing as a business on  they would be providing technical and artistic assistance to me for three months to develop and tune a Google advertisement.

That generated a conversation that went for 1.5 hours as John and I tried to w...