'Crisis at Calista Station', book 2 in the Portal Adventures is now available
Writing / September 21st, 2020 3:39 pm
Cover of book showing Tania and Shr'un (with Mark and Windracer in the background)I'm excited to announce that Book 2 in The Portal Adventures, published by Peasantry Press, will be released tomorrow, Tuesday 29 September.
The book is presently available from all good online book sellers, and on order from your local book shop.:
SIGNED COPIES ($17.59 AU), are now available from here
You can also read samples of the book here.
Tania was getting tired of not having any friends just because every time her mom changed her job they had to move. But this time Mom had really gone too far and dragged Tania away with her to a temporary posting as senior security officer on Calista Station.

Things start to look up for Tania when she meets Mark and his friends Windracer and Shr’un. Windracer is an apprentice mediator, there to observe trade talks, while Shr’un’s father is a technician for Malachi Mining, the same company where Tania’s mom works . But all is not well. star-stones, gems forged in the heart of a dying sun, are being stolen and smu
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Pieces of Andrew - my first newsletter is now available
Newsletter / November 27th, 2019 10:53 am

Pieces of Andrew, my first newsletter is now available here.

The newsletter includes:

  • An invite to my release party for Trouble on Teral on, or around Sunday 12 January.
  • $7.70 off the price of an autographed copy of Trouble on Teral  if you pre-order the eBook from either KoboAmazon.com, or Amazon.com.au.
The ARCs for Trouble on Teral just arrived
Novels / August 22nd, 2019 9:42 pm
Just got the Advance Reader Copies (ARCs) of "Trouble in Teral" from Peasantry Press. Its the first in my new series - "The Portal Adventures" and will be released 7 Jan. My 4yr old grandson loves the book trailer (he's watched it 12 times) so I read a couple of pages to him. Its a Young Adult / Middle Reader so understandably his comment was - "Where are the pictures". He did love my photo on the back of the paperback though.


 
The Great Google Book Ad Experiment (aka Can a Google Ad Sell Books) - Part 2
Marketing / April 30th, 2019 3:38 pm
I decided to wait three weeks until I had some useful (?) data. If you remember from my last post the intention was to target people searching for Alternate History (or similar) using the Google search engine. The findings so far:
 

7 findings

  1. Despite specifically excluding search terms including bookshop or books, and only placing the ads before people search for Alternate History (or similar), Google decided to ignore my instructions because it needs to generate clicks not sales (see point 2). Specifically the phrase ‘books’ triggered the ad in 11,938 cases (nearly 1/3 of all impressions), and generated 15 clicks (out of a total of 108).
  2. Google tunes its placement algorithms based on the number of clicks, not sales. I concede that Google can’t actually identify sales (that’s my job) but its hardly a fair trial of my proposed strategy if Google does its own thing.
  3. Most of the ads placements were actually on Google partnered sites (97%), rather than in direct respo...
The Great Google Book Ad Experiment (aka Can a Google Ad Sell Books)
Marketing / April 11th, 2019 6:12 pm

Week 1

I have previously blogged about the failure of online advertising to sell books wearing my other hat as the Principal of Hague Publishing. My most recent blog on this was in September 2015  and entitled: “Does online advertising work for books?” This blog was based on an IBPA survey, and our own experience in 2014 with a series of blog-ads that cost us $330. For this we got 86,000 views, which gave us slightly over 43 click-throughs, and which in turn resulted in two sales. Given other examples quoted by the IBPA it was clear that online advertising doesn’t work for books.

About two weeks ago, however, I received a phonecall from an individual working for Google to inform me that because I had registered Hague Publishing as a business on business.google.com  they would be providing technical and artistic assistance to me for three months to develop and tune a Google advertisement.

That generated a conversation that went for 1.5 hours as John and I tried to w...
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